Business growth largely depends on information technology. Today’s rapid paced environment has caused an ever increasing number of people to discover the convenience and emerging necessity of the Internet, which has enabled millions of people’s names and addresses from around the world to connect. A number of opportunities to advance “below the line” marketing strategies has been enabled as a result.
In the 1990’s, innovative marketers employed “bulk mail marketing” – sending out of advertisements and infomercials to email users. This is what we currently call SPAM mail, or unsolicited email. This went on unrestricted although today, measures are being taken to stop “spammers”.
Many US states and countries worldwide have enacted anti-spamming laws to protect the internet public against unsolicited mail. To reduce the risk of breaking these laws, the sender must have a clean list of targeted email addresses. This also guarantees the success of bulk email marketing strategies.
Extraction of targeted email addresses from URL’s and email service providers is possible through some commercially available software. This makes generating a handy addressee list a straightforward task.
Another viable option is a ready-made list which is usually offered from email services, agencies that conduct surveys, and other online vendors.
Email address lists should contain only those that indicate willingness to receive your email. Marketers cannot risk offending potential customers by sending magazines and newsletters these people are not interested in.
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