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	<title>Sunny Suggs! &#187; Affiliate Marketing</title>
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		<title>Affiliate Marketing as Extra Income</title>
		<link>http://sunnysuggs.com/affiliate-marketing-as-extra-income/</link>
		<comments>http://sunnysuggs.com/affiliate-marketing-as-extra-income/#comments</comments>
		<pubDate>Sat, 04 Sep 2010 02:53:51 +0000</pubDate>
		<dc:creator>Sunny Suggs</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>

		<guid isPermaLink="false">http://sunnysuggs.com/?p=130</guid>
		<description><![CDATA[Being a home business, affiliate marketing is relatively inexpensive to set up. The basic tools you’d need are a phone line, a reliable computer, and a good internet connection. When you have all three, then you’re almost ready to start earning some extra cash. ]]></description>
			<content:encoded><![CDATA[<p>Being a home business, affiliate marketing is relatively inexpensive to set up. The basic tools you’d need are a phone line, a reliable computer, and a good internet connection. When you have all three, then you’re almost ready to start earning some extra cash.</p>
<p>Nevertheless, there are some other costs involved before you can generate that extra income; you’d need to buy web space, register your own domain name and develop your own website – that’s around $100 per annum in recurring costs. You can bring this figure down some by using template options for your website. Just make sure to choose one that’s clean and professional looking. Avoid cluttering it with unnecessary tools so it loads quickly, and make sure it’s easy to navigate in. Invest properly in terms of time, money and web space to guarantee quality content. It’s your content that will bring in the traffic you need for extra income generation.</p>
<p>Look for a “ghost” writer to create content for your website. They don’t come cheap but these guys can make or break your web presence. So, exercise discretion when selecting your writer.</p>
<p>Once you’ve made your investments, be sure you to follow through with total commitment and enthusiasm. This combination will make you unstoppable in the achievement of your ultimate goal.<br />
What you are investing today is your investment into your future and your success. Follow up your investment with zeal and commitment and there would be nothing stopping you from realizing your dreams through earning that extra income.</p>



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		<title>Affiliate Marketing:  Know The Can-Spam Act</title>
		<link>http://sunnysuggs.com/affiliate-marketing-know-the-can-spam-act/</link>
		<comments>http://sunnysuggs.com/affiliate-marketing-know-the-can-spam-act/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 08:10:18 +0000</pubDate>
		<dc:creator>Sunny Suggs</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>

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		<description><![CDATA[There is a staggering number of incorrect information concerning email marketing on the net. Be sure that you are familiar with what your responsibilities are when promoting your affiliate program via email campaigns.]]></description>
			<content:encoded><![CDATA[<p>There is a staggering number of incorrect information concerning email marketing on the net. Be sure that you are familiar with what your responsibilities are when promoting your affiliate program via email campaigns.</p>
<p>The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) has spelled the demise of spam email in the U.S. This law which sets forth specific requirements for email advertising has been used several times since and fines have been levied, property seized and people sent to prison.</p>
<p>As an affiliate marketer, it would be wise to stay completely legal. It’s not that difficult to comply with the provisions of the law and here’s what it needs:</p>
<p>•    Don’t use misleading or untruthful header information which includes “From:” and “To” fields.</p>
<p>•    No deceptive subject lines – Now that shouldn’t pose a problem since you want customers to know exactly what your products are anyway.</p>
<p>•    No “under the table” stuff; meaning, your messages must be specifically labeled as advertising.</p>
<p>•    Once a person sends you a “remove” or “unsubscribe” request, you have to stop sending him / her email 10 days after receipt. That’s the reason why an internet based opt-out method must be provided.</p>
<p>•    To provide accountability and a method for the customer to verify that your business is legit, your email messages must include your business or home physical address.</p>
<p>There is a fine of $11,000 per violation of any of these rules so it PAYS to be honest.</p>
<p>There are still a lot of law-breaking advertisers out there and your spam- flooded inbox bears witness. Those advertisers are surely based outside the U.S. thus beyond the reach of the law.</p>
<p>For detailed information of the requirements, visit the Federal Trade Commission&#8217;s website, <a href="http://www.ftc.gov/spam">http://www.ftc.gov/spam<br />
</a></p>
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		<title>Affiliate Fraud &#8211; Avoiding Fraud In Lead Programs</title>
		<link>http://sunnysuggs.com/affiliate-fraud-avoiding-fraud-in-lead-programs/</link>
		<comments>http://sunnysuggs.com/affiliate-fraud-avoiding-fraud-in-lead-programs/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 08:06:03 +0000</pubDate>
		<dc:creator>Sunny Suggs</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[marketing online]]></category>

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		<description><![CDATA[The biggest obstruction to successful lead gathering through online affiliate marketing is perhaps Lead Fraud. Depending on how you set up your program, obtaining pre-qualified leads on the internet can be either fruitful or trying experience.]]></description>
			<content:encoded><![CDATA[<p>The biggest obstruction to successful lead gathering through online affiliate marketing is perhaps Lead Fraud. Depending on how you set up your program, obtaining pre-qualified leads on the internet can be either fruitful or trying experience.</p>
<p>You can be very successful in gathering leads through the right affiliates. The names and contact details of people showing active interest in your product will boost both your conversion rates for offline sales and your bottom line. Nevertheless, if you spend too much time digging around through useless junk, this will greatly affect the initial advantage.</p>
<p>Here are a few things you can do:</p>
<p>Choose the right affiliates</p>
<p>A fraud free campaign requires that you have chosen a decent affiliate at the start. You will have to do a manual selection of affiliate applications to join your program. If you think it’s appropriate, ask for references from other sites that your affiliates have gathered leads for. Legal action, if warranted is much less difficult to do in your home country or countries with the identical enforceable legal systems. Ensure that you possess all contact details pertaining to your affiliates for ease of contact in case you need to do so quickly.</p>
<p>Monitoring Your Lead Campaign</p>
<p>You’ll have to do this manually to guarantee the quality of the leads you are receiving. Check the traits of the leads and if they are all identical, that could be a problem. Inspect for similar spelling mistakes on each lead and identical IP addresses. This would indicate if one person is filling out the lead form repeatedly. Do this manually until you’re satisfied with the quality of leads your affiliates are sending through.</p>
<p>As you can see, tons of frustration can be avoided with just a small amount of diligence. Add a little planning and lead fraud could be prevented.</p>
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		<title>How to Increase Your Site Traffic and Succeed With Your Affiliate Marketing Programs</title>
		<link>http://sunnysuggs.com/how-to-increase-your-site-traffic-and-succeed-with-your-affiliate-marketing-programs/</link>
		<comments>http://sunnysuggs.com/how-to-increase-your-site-traffic-and-succeed-with-your-affiliate-marketing-programs/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 08:02:44 +0000</pubDate>
		<dc:creator>Sunny Suggs</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://sunnysuggs.com/?p=116</guid>
		<description><![CDATA[The primary purpose of an affiliate is to promote and sell the products and services offered by partner merchants. If you can’t sell, you don’t make money and that’s the way the program works. One or two occasional sales won’t do it either so you should figure out how to increase your sales.]]></description>
			<content:encoded><![CDATA[<p>The primary purpose of an affiliate is to promote and sell the products and services offered by partner merchants. If you can’t sell, you don’t make money and that’s the way the program works. One or two occasional sales won’t do it either so you should figure out how to increase your sales.</p>
<p>The way to boost your sales is by increasing the amount of traffic to your site. Going by the law of simple averages, the more people are aware of your products, the more products you will sell.</p>
<p>Check out these tips for boosting site traffic:</p>
<p>Search Engine Optimization (SEO)</p>
<p>You have to gain maximum online visibility to be successful and SEO is the foremost method to achieve higher rankings on the search engines. You may have noticed while using search engines that any specific keyword search will usually return a multitude of results. No one will waste their time browsing through all those results and they will always look into the sites already displayed. The sites listed on the first page will naturally harvest the highest number of traffic, and it follows that they’ll make the most profit.</p>
<p>Join up with internet directories</p>
<p>Though not as popular as they used to be, people still use them. People who are potential customers you can bring to your site. Submit your site for approval to an internet directory and you will be categorized accordingly.</p>
<p>Updated site content</p>
<p>Your site should be constantly provided with fresh, useful content. Tools are helpful as well to your target audience. Make site navigation as simple as possible and ensure that your links work the way that they should. Frustrated visitors will never want to return to a “non-functional” or “broken” website.</p>
<p>Develop and online community</p>
<p>Treat your customers correctly &#8211; make your site visitors feel welcome and appreciated. Build lasting relationships with potential customers for them to want to come back. When they see your interest and concern for a solution to their problems, they will thank you by availing of your products and services. As long as you treat your customers with respect and exert effort in trying to meet their needs, you will find that they will be more than willing to help you with yours.</p>
<p>Request Customer Support</p>
<p>Experiencing problems are inevitable to a webmaster. Being knowledgeable in the affiliate marketing trade does not exempt you from experiencing challenges that need to be resolved. The common trouble spots are e-mail services, affiliated marketing software and online services.</p>
<p>Normally, receiving help even from your webhost is difficult although there are methods to simplify the procedure for both sides. Let’s see some questions that you should take into account before calling your service provider:</p>
<p>•    Who are you? A lot of people do not provide personal information – usernames for instance &#8211; when reporting their problems. Don’t expect the support teams to take care of the problem if they don’t even know who you are.</p>
<p>•    What is the problem? Be specific when naming which product or service is causing trouble. Remember that you are but one of a huge number of customers and unless you isolate the problem, getting appropriate and timely assistance is close to impossible.</p>
<p>•    What software are you using? The support team will need you to identify your software and provide other information in relation to it. Your system may not be compatible with theirs so see to it that they get all the relevant details about the services and applications that you use.</p>
<p>•    When did the problem start? Knowing the time the problem started will also be important to the support team. Every bit of knowledge is essential to ascertaining the source of difficulty so do not withhold anything from them.</p>
<p>•    If you tried fixing the problem by yourself, what particular actions have you done? Having an account of these attempts would help the support team save a lot of time and make a more accurate diagnosis of what’s wrong.</p>
<p>Be polite when communicating with the support team. They’re human beings who will naturally resent insult, profanity and maltreatment. Problems are better resolved when both sides are civil and accommodating. Affiliate marketing is a difficult enough business that you don’t need your web host’s support team working against you.</p>
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		<title>Affiliate Marketing 101</title>
		<link>http://sunnysuggs.com/affiliate-marketing-101/</link>
		<comments>http://sunnysuggs.com/affiliate-marketing-101/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 07:59:04 +0000</pubDate>
		<dc:creator>Sunny Suggs</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[marketing online]]></category>

		<guid isPermaLink="false">http://sunnysuggs.com/?p=113</guid>
		<description><![CDATA[One of the most profitable and popular home business opportunities today is Affiliate Marketing. A bit of basic training, would make it possible for you to get started on this type on business within a few weeks.
]]></description>
			<content:encoded><![CDATA[<p>One of the most profitable and popular home business opportunities today is Affiliate Marketing. A bit of basic training, would make it possible for you to get started on this type on business within a few weeks.</p>
<p>Selling via an affiliate program is the best way to sell someone else’s products or service for a commission since you wouldn’t have to keep any products in stock.</p>
<p>The company is responsible for the product, processing of payment, shipment and customer complaints, while you market the product / service online. The marketing aspect includes promoting online through websites, emails, forums and blogs.</p>
<p>To give you an example – let’s say you have a website specializing on Jazz Music. You can add links to products concerning Jazz like CD’s, download sites, books and magazines, etc. Interested visitors would click on those links and whenever they make a purchase on the websites you are promoting, you would get a commission.</p>
<p>It’s quite easy to find an appropriate affiliate program since they’re all over the net these days. Excellent places to look are the affiliated networks, ClickBank and commission Junction. You could also use a search engine to find programs on your preferred topics. In the course of your search, you will soon discover that almost all online merchants have affiliate programs.</p>
<p>When you finally choose a program, the next step would be to register so you could receive your personal ID number. When you place a link on your website to the site you’re promoting, the link address you use will include your unique ID. Each purchase made via your personal link means a commission for you.</p>
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		<title>5 Common Mistakes Made By New Affiliate Marketers</title>
		<link>http://sunnysuggs.com/5-common-mistakes-made-by-new-affiliate-marketers/</link>
		<comments>http://sunnysuggs.com/5-common-mistakes-made-by-new-affiliate-marketers/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 08:09:56 +0000</pubDate>
		<dc:creator>Sunny Suggs</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>

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		<description><![CDATA[So you’ve just signed up for an excellent online affiliate program with lots of perks: great products, free referral sites, training, pre-made ads you can copy and the best compensation plan on the internet. Well, before taking the next big step to becoming an internet millionaire, you better read about the most common mistakes that new affiliate marketers commit:]]></description>
			<content:encoded><![CDATA[<p>So you’ve just signed up for an excellent online affiliate program with lots of perks: great products, free referral sites, training, pre-made ads you can copy and the best compensation plan on the internet. Well, before taking the next big step to becoming an internet millionaire, you better read about the most common mistakes that new affiliate marketers commit:</p>
<p>1.  Believing the hype</p>
<p>This includes the hype promoted by your own program. Income projections are just what it says – projections. It means it’s possible to earn that much in the given time frame, but how likely is that to happen?: Realistically, not very much. Regard this venture as a long term investment. Believe in yourself and your abilities but no – don’t believe the hype.</p>
<p>2.  Expecting instant results with little effort</p>
<p>Success requires more than token effort. And you’re expected to work at it every day. You’d have to advertise and get people to come visit your site. They’d never see the products otherwise would they, and there won’t be any sales. No sales – no profit.</p>
<p>3.  Lack of a plan and specific goals</p>
<p>For your affiliate marketing program to work, a specific plan and clear, measurable goals are required. Wanting to make a lot of money is simply too general. Be practical with your goals. Making a million dollars a month sounds a bit too incredible doesn’t it? Once you’ve set your goals, think about the simple and specific steps you’re going to make.</p>
<p>4.  Advertising your affiliate link</p>
<p>Don’t be a cheapskate. Develop your own website that has a link to your affiliate program. All the affiliates for your program gets the same website so get your own and make yourself different. It pays to be distinctive in this business.</p>
<p>5.  Quitting</p>
<p>No one ever achieved success by being a quitter. Don’t be one of those losers. If you think you’ve been working too long – a few months probably – then figure out what else needs to get done. This is the time to learn more so ask for help from your sponsor. That’s what they’re there for.</p>
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		<title>Affiliate Cloaking&#8230; What It IS And WHY You Should Be Using It If You&#8217;re An Affiliate Marketer</title>
		<link>http://sunnysuggs.com/affiliate-cloaking-what-it-is-and-why-you-should-be-using-it-if-your-an-affiliate-marketer/</link>
		<comments>http://sunnysuggs.com/affiliate-cloaking-what-it-is-and-why-you-should-be-using-it-if-your-an-affiliate-marketer/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 08:05:45 +0000</pubDate>
		<dc:creator>Sunny Suggs</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>

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		<description><![CDATA[The above article title is relevant to all who are actively practicing affiliate marketing. Think of all the money you could be losing from your hard earned commissions due to the long, unsightly affiliate URL’s that practically shout “I’m an affiliate!” and scare those potential customers away.]]></description>
			<content:encoded><![CDATA[<p>The above article title is relevant to all who are actively practicing affiliate marketing. Think of all the money you could be losing from your hard earned commissions due to the long, unsightly affiliate URL’s that practically shout “I’m an affiliate!” and scare those potential customers away.</p>
<p>It’s rather funny but online, first impressions do count a lot. Observe the examples below:</p>
<p>http://www.corys-cbmall.com  OR&#8230;</p>
<p>http://wetrack.it/eza/af.cgi?aid=3509&amp;ent=25</p>
<p>Which would you rather do business with?</p>
<p>Now that you’ve got the message, let’s discuss what “Affiliate Cloaking” is and its merits regarding the conversion of your visitors into sales.</p>
<p>As you may have perceived, “Affiliate Cloaking” amounts to replacing those distasteful, long affiliate URL with a professional Domain Name just like the one in the above example that remains “Sticky”.</p>
<p>That’s right – “Sticky”. It means that once a visitor clicked on URL, it remains the domain name and doesn’t revert back to the original unsightly long affiliate URL. The domain name allows you, the affiliate, a professional image to present your visitors and potential customers. They wouldn’t know if you actually own the website or were the affiliate.</p>
<p>This is made possible by “Advanced Domain Forwarding”. Do a Google search and you’ll find that there are plenty services online with this offering.</p>
<p>Any self respecting Affiliate Marketer would greatly benefit from “Advanced Domain Forwarding”. Aside from giving you that authoritative impression, you’ll be able to safeguard your hard earned affiliate commissions.</p>
<p>Again, first impressions matter – a LOT, when you do your business online.</p>
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		<title>Affiliate Assets</title>
		<link>http://sunnysuggs.com/affiliate-assets/</link>
		<comments>http://sunnysuggs.com/affiliate-assets/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 08:03:05 +0000</pubDate>
		<dc:creator>Sunny Suggs</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>

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		<description><![CDATA[Just like any other business, enough effort must be focused on the growth of your affiliate marketing company. Keep in mind that you own a marketing company, your business are your affiliate links and there is potential for expansion into several more businesses and assets. The strategies listed below can help you develop your marketing business:]]></description>
			<content:encoded><![CDATA[<p>Just like any other business, enough effort must be focused on the growth of your affiliate marketing company. Keep in mind that you own a marketing company, your business are your affiliate links and there is potential for expansion into several more businesses and assets. The strategies listed below can help you develop your marketing business:</p>
<p>1.    Get your own website and domain name.</p>
<p>Avoid looking cheap by NOT posting a long affiliate link in your ads. This also marks you as a “newbie” and you don’t want that. With current prices, acquiring your own domain name these days won’t drain you financially. Establish more of a web presence by either setting yourself up with some fee hosting or by simply forwarding your URL to your affiliate link. The best method would be to write a flattering description of your affiliate program and link to your program via an HTML link that is part of your description.</p>
<p>2. Build your own list.</p>
<p>Forget those one-shot ads. Commit yourself to the establishment of relationships with customers and visitors to your site. Real businesses have repeat customers that they carefully cultivate over time. To keep in touch with these people, create an email list and send out occasional tips or articles that would help them. Don’t make your emails one big advertisement. Think of ways to promote your affiliate links in a subtle manner.</p>
<p>To develop traffic to your list, an excellent method is to write a short report describing the benefits of your affiliate program. This report should be available only by email. You can constantly communicate with people as they are added to your list when they ask for your report.</p>
<p>3. Build traffic to your own site and list.</p>
<p>When you have your own website, you are building your own business and brand while developing your list. This gives you the ability to market to your own customers continually. There’s one very important point to remember: every customer directed by your ad to your affiliate link is considered a “lost” customer. They become your affiliate’s customer and you just lost the capacity for constant communication with them. The customers directed to your own site and list are those that build a relationship with you.</p>
<p>There are a number of ways to build traffic. It is advisable to decide on one method:  take your pick from forum posting, article writing, offline advertising, etc – then practice and master the process before moving on to another.</p>
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		<title>Advantages And Disadvantages Of Affiliate Programs</title>
		<link>http://sunnysuggs.com/advantages-and-disadvantages-of-affiliate-programs/</link>
		<comments>http://sunnysuggs.com/advantages-and-disadvantages-of-affiliate-programs/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 07:56:07 +0000</pubDate>
		<dc:creator>Sunny Suggs</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>

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		<description><![CDATA[There’s an amazing amount of money to be made from affiliate programs if you just apply the awesome advantages they offer.
]]></description>
			<content:encoded><![CDATA[<p>There’s an amazing amount of money to be made from affiliate programs if you just apply the awesome advantages they offer.</p>
<p>The “dirty work”: customer support, payment processing, product delivery and refunds &#8211; are  mainly done for you by the website you are promoting. By providing a link to them on your sites, your job is to direct people to their website. It will be just like waiting for the money to come in because every time a customer clicks on the link, and makes a purchase, you get a percentage of that sale. Affiliate marketing is just one of many ways that you can make money online.</p>
<p>The good affiliate programs will make available all the materials required in their promotion. These should include emails, banners, text links and free ebooks you can use on your website. Training for a more expanded knowledge for promoting their website is even offered by the best affiliate programs.</p>
<p>It’s definitely a great advantage when you can focus on your “job” which is to get a lot of traffic to your site and make them click that link to your affiliate’s site. You don’t have to develop or carry a product. You only need basic knowledge of the product because the customer goes to another website where all the information is, after clicking your link.</p>
<p>There are drawbacks in promoting affiliate programs and foremost of are the competitors. That’s expected &#8211; where there’s sales, there’s competition. Also be wary of affiliates who may be dishonest: they don’t pay you the money you made for them.</p>
<p>The best method to protect yourself from deceit is for you to check online for complaints about an affiliate program.</p>
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		<title>Email Marketing &#8211; The Lifeline Of Your Internet Business</title>
		<link>http://sunnysuggs.com/email-marketing-the-lifeline-of-your-internet-business/</link>
		<comments>http://sunnysuggs.com/email-marketing-the-lifeline-of-your-internet-business/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 08:13:35 +0000</pubDate>
		<dc:creator>Sunny Suggs</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>

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		<description><![CDATA[Having a high ranking at the search engines and low conversion rates is not an unusual thing. The fact is - some marketers who have a lower ranking than yours may be raking in the profits with his online products. What could be their secret weapon? Well it’s not that secret. It’s all in effective e-mail market campaign.]]></description>
			<content:encoded><![CDATA[<p>Having a high ranking at the search engines and low conversion rates is not an unusual thing. The fact is &#8211; some marketers who have a lower ranking than yours may be raking in the profits with his online products. What could be their secret weapon? Well it’s not that secret. It’s all in effective e-mail market campaign.</p>
<p>The lifeline of any Internet business is e-mail marketing and it’s a common knowledge among successful online marketers. If you haven’t done so yet, give e-mail marketing a serious thought. It’s the key to long term living off your Internet business.</p>
<p>Another accepted fact is that not a lot of folks would buy your product or service on their first visit to your website. Some, yes but most of them won’t and probably won’t be back. A sizeable amount of traffic can be lost like this. And what happens to the few who actually made a purchase? How can you ensure that they become regular buyers?</p>
<p>You would need an efficient follow-up system that enables you to touch base with your visitors. There’s no more cost-effective method than via e-mail.</p>
<p>Check-out these 4 Benefits of Email Marketing:</p>
<p>1. The personal touch – The most cost-effective way to touch base with online visitors can be highly impersonalized. It doesn’t have to be this way. Simple personalized e-mail messages can do wonders for your Online business.</p>
<p>2. Builds credibility and trust with your visitors – Short courses, via e-mail in your specialty subject or relevant to your product or service can help you achieve these. If they get more confident as a result of the information you provided, they will be more inclined to buy from you.</p>
<p>3. Consumer exposure to your product or service – According to statistics, an exposure of 7 or more times is required before a person buys. E-mail marketing provides you a medium of exposing your products and services to your website visitors.</p>
<p>4. Converts first time buyers into all-time customers – Through e-mail marketing you can give constant updates about your latest products and services.</p>
<p>Good marketing practice dictates that a follow-up of a free gift or special discount related to their initial purchase, immediately after a sale should be made. You will endear first time buyers to you, and turn them into lifelong customers.</p>
<p>Now, how do you get visitors to leave behind their e-mail addresses? Nothing is for free – offer a free e-book, software or e-mail course in exchange for your visitors’ names and e-mail addresses. They expressed initial interest by dropping by your website so what you do is arouse that interest some more.</p>
<p>This collection of names and e-mail addresses is known as an opt-in list. Use it to touch base with your visitors without being accused of spamming.</p>
<p>Again, provide only appropriate information and leads. Avoid making your messages look like a huge sales letter because this turns people off.</p>
<p>Maintaining the top spot at the search engines regularly is not possible. In due course, others will take your spot.</p>
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