Good news for Spam haters out there – Spam is almost dead. E-mail marketing has mostly taken over and Spam is gradually undergoing regression at a rate of 13% per year. Marketing pros have chosen E-mail marketing as their primary medium, so by 2010 they say that Spam will be a thing of the past. It will also be exciting to take notice of the growth of market spending, estimated at $885 million, to $1.1 billion dollars in as little time as well.
The transactional, acquisitioned and retention methods will make up the bulk of the e-mailing for businesses in the year 2010. Customers gain and personal e-mails level out the remainder of e-mailing. The reason why Spam is losing ground is the e-mail filtering system, which is gaining strength almost on a monthly basis. With new technology in place, it is easy for someone to recognize the difference between Spam and an actual e-mail from a company that is doing a follow up for business purposes.
Consumer reports state that users will keep away from e-mail servers that do not offer state of the art Spam filters. Nevertheless, the open market still has an excess of server available.
The real concern of marketers with regards to e-mail filtering systems is the cost of incorrectly blocked e-mails. From an estimated $107 million, it is expected to decline to roughly $88 million by 2010. Once Spam is taken out completely, reaching the consumer via e-mail marketing, an economical and remarkable medium, will be much easier.
The motivation to maintain a safer marketplace coupled with new technology will enable e-mail marketing to become one of the most productive marketing and business tools of the future.
But for the meantime, there’s still this trash called Spam to deal with.
