Hundreds of breakthrough responses, money-making emails and online Marketing promotions have been written. Here are some that have been found that work best when used properly:
1. Be consistent. Your brand name or company name should be your email “from” sender line. Your personal name should be used only if that is your brand image.
2. Be relevant. Send emails only when you have something meaningful for the readers benefit.
3. Get straight to the point. You only have a few precious seconds to pass the vital “what’s in it for me?” test so don’t waste time with non specific messages that do not benefit the reader.
4. Forget the boring, stuffy, corporate format. The copywriting tone and language should be personal and conversational.
5. A reader should be presented with a specific offer, possibly including a short deadline by which he must respond to get it.
6. Use as much copy as is needed to fully pile on all the benefits the reader will get by ordering, answer objections, create urgency, and close the sale.
7. Before sending the email to your entire list, it would be advisable to test your subject lines on a limited section first.
8. For “pass along” and “viral” marketing, include “Email this to a friend” in your communications.
9. If you don’t want your future emails ending up in the in the spam box, request your recipients to “white list” your email address.
10. If your email service to identify this information, re-mail non-opens again one week later.
11. Entrust the copywriting of your emails and online marketing only to an experienced, successful copywriter. These are the top keys to much higher leads, sales and profits so it’s best to hire the finest copywriter you can afford.
